WELCOME ENTER THE WORLD OF THE BIGGEST FASHION RETAILER IN SEE REGION

With more than 340 stores and 90 global fashion brands Sportina Group is one of the biggest players in SEE region.

Numbers

behind us

0
STORES
1800
EMPLOYEES ACROSS THE REGION
80000
SQM SALES SPACE IN TOTAL
0
BRANDS ACROSS ALL PRICE SEGMENTS

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RETAIL

PREMIUM & LUXURY DIVISION

multibrand concept store

xyz-div
xyz-outlet

CASUAL 
DIVISION

multibrand concept store

Sportina
sportina-group-outlet

FRANCHISE 
DIVISION

monobrand
stores

LUXURY AND PREMIUM FASHION STORE

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CASUAL
FASHION STORE

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FASHION
TO THE PEOPLE

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BRANDS

Luxury

K-Way

Aug 22, 2018, 09:39 AM
More about brand : www.k-way.com
K-Way
Paris 1965, rain day ... Leon-Claude Duhamel looks at people who walk to Paris streets trying to stay dry while the rain ruthlessly rains. After looking at the needs of people around him, he created a simple, unisex jacket with nylon with a front pocket. The pocket in addition to its convenient storage for keys and wallet, also has the function for simply placing the jacket in the pocket itself. He also added an elastic band and thus allowed the jacket to be packed in his pocket, worn around the waist.
He called the jacket (frank) "En cas", which on eng. Language means "in case", simultaneously alluding to the persistent possibility of rainy weather conditions, but also that the jacket is stored in your pocket.
The "En cas" nickname was soon changed to "En-K" to attract a wider international audience, and then to "K-Way" because it sounded extremely American - perfect for a sports jacket that provides maximum freedom and mobility and is phonetically over Universally pronounced.
Today K-Way is literally fashionable raincoat. Born from a small, simple idea, the wrapped jacket not only solved the problem but opened the door. Introducing freedom and mobility, the K-Way jackets in a wide range of colors allow you to live your life and say "yes" to the adventure, no matter when.
brandcategories : Premium
In Store :
  • XYZ
Tags :
Related store departments

Premium

K-Way

Aug 22, 2018, 09:39 AM
More about brand : www.k-way.com
K-Way
Paris 1965, rain day ... Leon-Claude Duhamel looks at people who walk to Paris streets trying to stay dry while the rain ruthlessly rains. After looking at the needs of people around him, he created a simple, unisex jacket with nylon with a front pocket. The pocket in addition to its convenient storage for keys and wallet, also has the function for simply placing the jacket in the pocket itself. He also added an elastic band and thus allowed the jacket to be packed in his pocket, worn around the waist.
He called the jacket (frank) "En cas", which on eng. Language means "in case", simultaneously alluding to the persistent possibility of rainy weather conditions, but also that the jacket is stored in your pocket.
The "En cas" nickname was soon changed to "En-K" to attract a wider international audience, and then to "K-Way" because it sounded extremely American - perfect for a sports jacket that provides maximum freedom and mobility and is phonetically over Universally pronounced.
Today K-Way is literally fashionable raincoat. Born from a small, simple idea, the wrapped jacket not only solved the problem but opened the door. Introducing freedom and mobility, the K-Way jackets in a wide range of colors allow you to live your life and say "yes" to the adventure, no matter when.
brandcategories : Premium
In Store :
  • XYZ
Tags :
Related store departments

Entry

K-Way

Aug 22, 2018, 09:39 AM
More about brand : www.k-way.com
K-Way
Paris 1965, rain day ... Leon-Claude Duhamel looks at people who walk to Paris streets trying to stay dry while the rain ruthlessly rains. After looking at the needs of people around him, he created a simple, unisex jacket with nylon with a front pocket. The pocket in addition to its convenient storage for keys and wallet, also has the function for simply placing the jacket in the pocket itself. He also added an elastic band and thus allowed the jacket to be packed in his pocket, worn around the waist.
He called the jacket (frank) "En cas", which on eng. Language means "in case", simultaneously alluding to the persistent possibility of rainy weather conditions, but also that the jacket is stored in your pocket.
The "En cas" nickname was soon changed to "En-K" to attract a wider international audience, and then to "K-Way" because it sounded extremely American - perfect for a sports jacket that provides maximum freedom and mobility and is phonetically over Universally pronounced.
Today K-Way is literally fashionable raincoat. Born from a small, simple idea, the wrapped jacket not only solved the problem but opened the door. Introducing freedom and mobility, the K-Way jackets in a wide range of colors allow you to live your life and say "yes" to the adventure, no matter when.
brandcategories : Premium
In Store :
  • XYZ
Tags :
Related store departments

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