The story of the brand is closely connected with its founder, who managed to create a praiseworthy company with unlimited passion and very careful action in product design and with complete devotion to work. Elisabetta Franchi is called by the media "cre-active" because of her endless search for new trends. Elisabetta appreciates a strong feminine, agile and practical style for every day.

Elisabetta Franchi is one of the few Italian companies that has kept the production strategy on the "Made in Italy" concept - top quality, skills and focus on details.