Yamamay was born in 2001 from a Gianluigi Cimmino’s idea. And since he strongly believed in the growth potential of the underwear market and the retail world, he asked his family to face a new business challenge. “Closer and stronger” this is the motto of the new holding and the mission is “to enter into the heart of every Yamamay woman” by making the store an emotional and engaging environment, a parallel world where the consumer can fully benefit from our products’ excellent quality/price ratio.